Where Expertise Meets Conversation

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The Voice Trusted Across Boardrooms, Newsrooms, and Capitol Hill

William Swelbar’s insights shape how the commercial aviation industry thinks, plans, and evolves. Explore his latest published work—from Substack commentary to contributions in top-tier industry venues. Whether you’re looking for strategic perspective or a compelling speaker to challenge conventional thinking, Swelbar delivers clarity in a complex, high-stakes space.

Want Swelbar at your next event or in your boardroom?


Swelbar on Airlines - Substack

Swelbar on Airlines brings Swelbar’s no-nonsense analysis and candid commentary together in one easy-to-access platform delivered straight to your inbox. Designed for airline CEOs, executives, investors, and more, it offers clear insights into the complex and ever-changing world of commercial aviation. From timely blog posts and archived commentary to deep-dive reports spread across 7 series, a subscription covers what matters most with clarity. Flexible subscription plans provide tailored access to meet the varying needs of industry professionals seeking informed and nuanced perspectives.

The Archived Swelblog

The Swelblog, published from 2007 to 2014, was the initial platform of Swelbar’s well-known blog. You can view the archived site here. All future updates will be published in Substack.


Speaking from Swelbar

Swelbar speaks to elevate the conversation around the critical role of airlines and airports in both local and national economies. With decades of industry experience, he brings data-driven insights to economic development groups, policymakers, and industry leaders to advocate for air service as essential infrastructure. He does not give the same speech twice, providing new context and presenting what the numbers say, rather than a pre-determined agenda. Having spoken at numerous conferences and forums across the country, Swelbar is committed to helping communities and stakeholders understand how air access drives growth, competitiveness, and long-term economic resilience.

To book Swelbar for speaking events, reach out to Swelbar@Swelbar-ZhongAir.com.

“I have long appreciated William (Bill) Swelbar’s work and the valuable perspective he brings to the aviation industry. He offers independent, third-party analysis with the context and candor that makes him a trusted voice.  Bill is a gifted speaker whose insights inform, challenge, and inspire the audience, making him a valuable resource for anyone interested in the latest trends in commercial aviation and how those might impact the industry’s disparate stakeholders.”

— Rebecca Hupp // Director // Boise Airport